1. Say what you do in one clear line
Visitors decide within seconds. Your headline should state what you do and who it is for in plain language, with one obvious next step such as booking a call.
2. Be fast on a phone
Most visits happen on mobile and slow pages lose people before they read a word. Compress images, avoid heavy scripts and test on a mid-range phone, not just your laptop. Speed also feeds into how Google evaluates your pages.
3. Structure pages so search engines understand them
Give every page one clear heading, a unique title and description, readable URLs, and descriptive text for images. Add structured data where it is accurate, and make sure important content is in the HTML rather than hidden behind scripts.
4. Build trust with real proof
Show real clients, real work and real people. Verified testimonials and live links to your projects do more than any badge. Never invent numbers; one honest quote beats five vague claims.
5. Make contacting you effortless
Offer a short form, a WhatsApp button and a phone number, and keep them visible on every page. Every extra field you ask for costs you enquiries.
6. Connect enquiries to a follow-up process
An enquiry that sits in an inbox goes cold. Route leads into a simple pipeline with an owner and a reminder, so every enquiry gets a timely reply.
